真不好意思,後知後覺才知道原來吉列已經把小費X伍玆X亨利三大運動界巨星簽在一起擔任年度代言,這實在是太驚人了,過去小費一直被批評錢賺的比別人少,從這陣子包括 Rolex、Nike到Jura-Capresso IMPRESSA Z5自煮咖啡機【該廣告在去年第四季該始於全球22個雜誌強力曝光,廣告中的標語是“Whether it’s tennis or coffee, Roger Federer knows you always have to serve your best.”】,小費的行情整個爆漲,這也難怪蝴蝶袖姐姐可以LV滿身披。 以下是刊載於BUSINESS WIRE網站,吉列公司發表的全球官方新聞稿原文。(我從小就是吉列的愛用者,現在用的就是貝克漢代言的那支,看來等小費產品上市,我只能和小貝說Sorry...。)

Press ReleaseSource: Gillette

Tiger Woods, Roger Federer and Thierry Henry Are Introduced as the Faces of New Gillette Champions Program
Sunday February 4, 12:00 pm ET

 

BOSTON--(BUSINESS WIRE)--Gillette® today announced the launch of the new Gillette Champions program with the unveiling of Gillette's newest brand ambassadors -- three of the best-known, most widely respected and successful athletes competing today: Tiger Woods, Roger Federer and Thierry Henry.

Source: Gillette 

· Boston - Feb. 4, 2007 - Roger Federer, Thierry Henry and Tiger Woods (left to right) were unveiled as Gillette's newest brand ambassadors at the launch of the new Gillette Champions program. (Photo: Business Wire).  View Multimedia Gallery

     
 
The three ambassadors will be fully integrated into Gillette brand programs and will be leveraged through multi-faceted marketing initiatives, including global print and broadcast advertising, consumer promotions, point of sale materials, online and public relations in support of Gillette's premium shaving products. The Gillette Champions program is scheduled to roll out in over 150 markets in the first year, making this the largest current sports marketing initiative for the brand.

Consistent with the program values, these three ambassadors were selected not only for their sporting accomplishments, but also for their behaviour away from the game. They are as much champions in their personal lives as they are in their sports.

Quote from Gillette Executive

Chip Bergh, President, Global Grooming, at Gillette, comments on the new program and athlete affiliation, "The Gillette name is synonymous with being the best. These three athletes have proven they have what it takes to be a champion on the course, the court or the pitch. They were chosen not only for their outstanding sporting performances, but also for their performance off the field, in their charitable actions, support of social causes or their reputations as icons of true sporting values. That is what the Gillette Champions is all about. Millions of men, women and children around the world look to these athletes, who raise their level of play and bring the game to a new level. They set the standard in sports and style."

Tiger Woods, a four-time Masters champion, has been named the PGA Player of the Year seven times. His excellence on the golf course is paralleled only by his work with the Tiger Woods Foundation - an organization established in 1996 that has reached more than 10 million young people through educational and character development programs.

Commenting on being a Gillette Champion, Tiger Woods adds, "Being a part of the Gillette Champions program was a natural choice for me. In golf, having confidence is essential, and a critical element of confidence is looking and feeling my best."

Ranked No. 1 for three consecutive years, Roger Federer has dominated men's professional tennis. The champion holds 10 Grand Slam singles titles including four Wimbledon, three U.S. Open and three Australian Open titles and has been recognized as one of People magazine's sexiest men alive.

Beyond his feats on the court, Federer serves as a UNICEF Goodwill Ambassador and in 2003 created the Roger Federer Foundation, which works with disadvantaged children in South Africa and promotes sport for young people.

Roger Federer provides his insight on the new program, "I'm honored to be considered with these other fine athletes. In the world of sport, there are a number of elite athletes doing important things on and off the court. As a new ambassador for the Gillette Champions program, I recognize the responsibility of encouraging us all -- player and fans alike -- to look and act like champions."

Thierry Henry is a World Cup winner, European Championship winner, and the greatest goal scorer in the history of Arsenal Football Club. He is the first player to ever win back-to-back European Golden Boots and the first player to ever win domestic Golden Boots three years in succession. This coupled with two consecutive English Player of the Year Awards, a feat never to have been done before, and five French Player of the Year Awards are just a few trophies in his impressive cabinet.

Now captain of Arsenal F.C., he has been the team's top goal scorer every season for seven straight seasons and has been the top goal scorer in the Premier League on four occasions.

Off the pitch he has been a true statesman for the game. Last year he was appointed by FIFA (the world governing body of football) as their official Ambassador against racism in recognition for launching his high-profile "Stand Up Speak Up" campaign.

As his first role in his position as Ambassador, he has launched his new charity initiative "THe One 4 All Foundation". THe One 4 All Foundation is named after his soccer shirt number "14" and it aims to promote and support projects against racism, mainly targeting disadvantaged and discouraged children through sporting and educational projects.

Thierry Henry has just been voted by Sky Sports in the UK as the greatest foreign-born player ever to have played in the English Premiership.

Thierry Henry describes his affinity for the program, "As an athlete who depends on my teammates every week, I recognize the importance of working together toward a common goal. Being a champion is much more than holding a trophy or receiving a medal -- a champion stands up for what is right and encourages others to do the same. I am a part of the Gillette Champions program because I want to encourage others to be the best they can, not only during the game, but also in life."

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5324458 (此為吉列Gillette的官方新聞) 



The Best a Man Can Get!!! 



照片來源包括路透社/AP/Gettyimages

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  • 延續
  • hello

    hello Jordy!
    初次在此留言
    其實之前很常去逛你的無名
    我才有這麼多好音樂可以聽 哈哈
    會一直支持的!!

    現場刮鬍還挺幽默的 呵
    小費真的很帥耶~雖然我網球不熟...
    足球我倒很迷巴拉克...= =
  • tulip9261985
  • 他賺的很少?????
    他的獎金累積應該挺驚人的...
    不然他的女朋友不會鑽戒.LV披肩.
    LV包.Chanel東東常亮相!!哈~~ :p
    這個廣告挺妙的~~!!
    聽說莎拉今年底要來台灣撈錢了!!哈
  • jordy
  • To.延續
    謝謝你(妳)的大力支持啦
    真的太感動了
    終於有人可以回這篇一下 XD
    有空記得常來啊

    tulip同學妳有所不知
    小費之前雖然早就是獎金一哥
    可是比起莎娃或是老虎代言所賺取的費用
    仍舊是相差很多
    在職業運動員賺錢榜上面
    很難擠入最高收入之林
    不過這陣子他應該會暴漲吧
    下次我有看到這種資料再和大家分享吧
  • belinda
  • 昨日joyce傳來小費滿臉泡沫刮鬍的照片,我就想裘弟想必不會漏掉這則新聞吧...
    果然又是文圖並茂,請受我3拜...
  • 小O
  • 不知道台灣會不會撥這支廣告耶!!
    不過網路上應該也會有人提供啦XD

    最近一直在研究PTT說
    哈哈,終於有成果了,我終於會越摟,哈哈哈>///<
    之前就一直想用,但是看的我都頭昏了,內容真豐富XD
    我來爬以前的文看看~~呵呵

    最近不知為啥,莫名開心~~
  • jordy
  • PTT ~~很多資料啊
    我看妳是中了什麼大獎吧XD
    PTT真的是BBS一個不敗的傳奇啊!!