真不好意思，後知後覺才知道原來吉列已經把小費X伍玆X亨利三大運動界巨星簽在一起擔任年度代言，這實在是太驚人了，過去小費一直被批評錢賺的比別人少，從這陣子包括 Rolex、Nike到Jura-Capresso IMPRESSA Z5自煮咖啡機【該廣告在去年第四季該始於全球22個雜誌強力曝光，廣告中的標語是“Whether it’s tennis or coffee, Roger Federer knows you always have to serve your best.”】，小費的行情整個爆漲，這也難怪蝴蝶袖姐姐可以LV滿身披。 以下是刊載於BUSINESS WIRE網站，吉列公司發表的全球官方新聞稿原文。(我從小就是吉列的愛用者，現在用的就是貝克漢代言的那支，看來等小費產品上市，我只能和小貝說Sorry...。)
|Press Release||Source: Gillette|
Tiger Woods, Roger Federer and Thierry Henry Are Introduced as the Faces of New Gillette Champions Program
Sunday February 4, 12:00 pm ET
Consistent with the program values, these three ambassadors were selected not only for their sporting accomplishments, but also for their behaviour away from the game. They are as much champions in their personal lives as they are in their sports.
Quote from Gillette Executive
Chip Bergh, President, Global Grooming, at Gillette, comments on the new program and athlete affiliation, "The Gillette name is synonymous with being the best. These three athletes have proven they have what it takes to be a champion on the course, the court or the pitch. They were chosen not only for their outstanding sporting performances, but also for their performance off the field, in their charitable actions, support of social causes or their reputations as icons of true sporting values. That is what the Gillette Champions is all about. Millions of men, women and children around the world look to these athletes, who raise their level of play and bring the game to a new level. They set the standard in sports and style."
Tiger Woods, a four-time Masters champion, has been named the PGA Player of the Year seven times. His excellence on the golf course is paralleled only by his work with the Tiger Woods Foundation - an organization established in 1996 that has reached more than 10 million young people through educational and character development programs.
Commenting on being a Gillette Champion, Tiger Woods adds, "Being a part of the Gillette Champions program was a natural choice for me. In golf, having confidence is essential, and a critical element of confidence is looking and feeling my best."
Ranked No. 1 for three consecutive years, Roger Federer has dominated men's professional tennis. The champion holds 10 Grand Slam singles titles including four Wimbledon, three U.S. Open and three Australian Open titles and has been recognized as one of People magazine's sexiest men alive.
Beyond his feats on the court, Federer serves as a UNICEF Goodwill Ambassador and in 2003 created the Roger Federer Foundation, which works with disadvantaged children in South Africa and promotes sport for young people.
Roger Federer provides his insight on the new program, "I'm honored to be considered with these other fine athletes. In the world of sport, there are a number of elite athletes doing important things on and off the court. As a new ambassador for the Gillette Champions program, I recognize the responsibility of encouraging us all -- player and fans alike -- to look and act like champions."
Thierry Henry is a World Cup winner, European Championship winner, and the greatest goal scorer in the history of Arsenal Football Club. He is the first player to ever win back-to-back European Golden Boots and the first player to ever win domestic Golden Boots three years in succession. This coupled with two consecutive English Player of the Year Awards, a feat never to have been done before, and five French Player of the Year Awards are just a few trophies in his impressive cabinet.
Now captain of Arsenal F.C., he has been the team's top goal scorer every season for seven straight seasons and has been the top goal scorer in the Premier League on four occasions.
Off the pitch he has been a true statesman for the game. Last year he was appointed by FIFA (the world governing body of football) as their official Ambassador against racism in recognition for launching his high-profile "Stand Up Speak Up" campaign.
As his first role in his position as Ambassador, he has launched his new charity initiative "THe One 4 All Foundation". THe One 4 All Foundation is named after his soccer shirt number "14" and it aims to promote and support projects against racism, mainly targeting disadvantaged and discouraged children through sporting and educational projects.
Thierry Henry has just been voted by Sky Sports in the UK as the greatest foreign-born player ever to have played in the English Premiership.
Thierry Henry describes his affinity for the program, "As an athlete who depends on my teammates every week, I recognize the importance of working together toward a common goal. Being a champion is much more than holding a trophy or receiving a medal -- a champion stands up for what is right and encourages others to do the same. I am a part of the Gillette Champions program because I want to encourage others to be the best they can, not only during the game, but also in life."
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
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